The Infinite

This was the 10th year celebration for P09 – An event for female entrepreneurs and creatives based in the UAE. This years changing theme was called ‘The Infinite’ and focussed on embracing the infinite mindset. With a world filled with distraction and complications, for entrepreneurs, INFINITY represents a sense of simplicity and purpose. It reminds us to be conscious of where we are and the endless possibilities we have before us.

The floorplan followed a figure-of-eight layout and the aesthetic was aspirational and otherworldly. In the center of the 8 was a burnt timber servery, offering Michelin level food and mocktails. Despite the austere colour palette, the walls were covered in hand applied texture paint to add layers of depth and shadow.

The event invited guests to overcome 9 challenges on how to succeed in life as an entrepreneur, but reinvented in to a fun & family style format. It challenged guests to embrace failure, to never stop learning, to overcome set backs and most importantly to always keep moving forward.