_Zero Nine / Twenty Seven Twelve
Creative Direction & Environmental Design:
_Twenty Seven Twelve / Carlos Gris
_Carlos Gris / Sara Ahmed
_Malak Masoud / Tamer Temsamani
Event Operations Team:
_Sharefiah Al Baloushi / Zoltan Kalman / Anastasia Petrenko / Sarathchandran Anirudhan
_Pico UAE / Joyce Chen / John Chia
_Nikola Stokanovic / Oculis Project
This years 2023 fashion event welcomed 100’s of female entrepreneurs stretching across the GCC, and beyond. After 9 years of operating, the popularity and reputation of Platform09 has grown significantly.
Known for its ever evolving theme, this year was labelled ‘The Making of Us’ and it asked visitors to embark on a journey of self-discovery. In the hope of uncovering more about the P09 community and its many entrepreneurial characters, the 9 activities were developed around the ‘Enneagram of Personality’, or simply put The Enneagram. This is a system commonly used by psychologists as a way of identifying nine personality types within patients.
After carrying out question-and-answer activations, a central space revealed to the delegates their personality. These activations were more lighthearted then serious and included: Choose a Scent, an Expression, a Key. Choose a Tea, an Animal, a Sound and more. The entrance of the full event encouraged all visitors to ‘Choose a Door’ as their very first decision.
A simple floor plan was necessary for the easy navigation of visitors, as the tent has grown up to 100M’s in length. Large pink walls were hand textured to match the brand colour and left blank to act as a clean product backdrop for the living models that wear the fashion items. In effect, the full exhibition became a catwalk in itself. The exhibitor layout was repetitive and enabled the panelling to become an architectural highlight. Warped mirrors at the rear of each exhibitor allowed the product colours to be absorbed and artistically distorted.