Mzllah Coffee House
_TwentySevenTwelve, Carlos Gris, Malak Masoud
The story for the origins of coffee is long and it ingrains itself in to years of Arabic history. For the Mzllah Coffee House we pursued a new level of authenticity and aimed to capture the warmth, tradition and hospitality that sits at the heart of the Arabic coffee making process.
The interior of the space is covered in locally sourced Emirati clay and it is hand applied to demonstrate the artisan quality of the coffee. The chandeliers are hand woven through a charity that aids impoverished Arabic women. The main bar acts as an interpretation of the ‘fire’ that the guests would warm around, as the coffee would brew in the Bedouin desert setting. It is covered in meranti wood dowels and topped with a customised corian.
The hero of the brand is the ‘Mzllah’, an elegantly patterned coffee Dallah pot. It is the final pot, of three, and the climax of the coffee making process where the brew is finally served to the guest. It represents the special moment the host connects eyes and begins conversation. All staff members were closely trained to capture this essence.
An extract from the brand story reads:
“Let’s sit around the fire and fill the Fujairan mountains with laughter. Tell me about your culture, and I will tell you about mine. Our fathers would shake their coffee cup when they are finished, but tonight I hope we never do.”